Privacy policy

Privacy Policy

At Opodo Group Limited ("Company", "we", "our", or "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.opodogroup.com or use our digital marketing and advertising services.

By accessing our website or engaging with our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

  • Full name

  • Company name

  • Email address

  • Telephone number

  • Billing information

  • Postal address

  • Payment details (processed securely through third-party providers)

Business Information

  • Website URLs

  • Social media accounts

  • Marketing goals and preferences

  • Advertising account information

  • Shopify store information

Technical Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Referral URLs

  • Date and time of access

  • Cookies and usage data

2. How We Use Your Information

We use your information to:

  • Provide digital marketing and advertising services.

  • Manage SEO campaigns and Google Ads accounts.

  • Develop Shopify stores and websites.

  • Process payments and invoices.

  • Communicate with clients and respond to inquiries.

  • Improve our website and services.

  • Send service updates and important notices.

  • Monitor website performance and analytics.

  • Prevent fraud and unauthorized activities.

  • Comply with legal obligations.

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve user experience.

  • Analyze website traffic.

  • Remember user preferences.

  • Measure advertising effectiveness.

  • Provide relevant content and services.

You may disable cookies through your browser settings, although some website features may not function properly.

4. Sharing of Information

We do not sell your personal information.

We may share your information with trusted third parties, including:

  • Payment processors.

  • Hosting providers.

  • Analytics providers.

  • Advertising platforms such as Google and Meta.

  • Email service providers.

  • Website development and software partners.

  • Professional advisers, accountants, and legal consultants.

  • Government authorities where required by law.

All third parties are expected to maintain appropriate security and confidentiality measures.

5. Third-Party Services

Our services may involve third-party platforms, including but not limited to:

  • Google Ads

  • Google Analytics

  • Meta Ads (Facebook and Instagram)

  • Shopify

  • LinkedIn

  • TikTok

  • YouTube

  • Hosting providers and domain registrars

These third-party services have their own privacy policies, and we encourage users to review them separately.

6. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your information from:

  • Unauthorized access;

  • Accidental loss;

  • Misuse;

  • Alteration;

  • Disclosure; and

  • Destruction.

However, no method of electronic transmission or storage can guarantee absolute security.

7. Data Retention

We retain personal information only for as long as necessary to:

  • Provide services;

  • Fulfill contractual obligations;

  • Maintain business records;

  • Resolve disputes;

  • Comply with legal and regulatory requirements.

When information is no longer required, it will be securely deleted or anonymized.

8. Your Rights

Depending on applicable laws, you may have the right to:

  • Access your personal information.

  • Request correction of inaccurate information.

  • Request deletion of your data.

  • Restrict or object to processing.

  • Withdraw consent where applicable.

  • Request a copy of your personal data.

  • Lodge a complaint with an appropriate regulatory authority.

Requests may be submitted using the contact information provided below.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. We take appropriate steps to ensure that any such transfers are conducted in accordance with applicable data protection laws.

10. Children's Privacy

Our website and services are intended for individuals aged 18 years and older. We do not knowingly collect personal information from children under 13 years of age.

If we become aware that information from a child has been collected inadvertently, we will take appropriate steps to delete such information.

11. Marketing Communications

We may occasionally send service announcements, newsletters, or promotional materials.

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails; or

  • Contacting us directly.

Important service-related communications may still be sent when necessary.

12. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of external websites.

Users should review the privacy policies of any third-party sites they visit.

13. Changes to This Privacy Policy

Opodo Group Limited reserves the right to modify or update this Privacy Policy at any time.

Any changes will become effective immediately upon publication on our website. Continued use of our services after changes are posted constitutes acceptance of the revised Privacy Policy.

14. Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Opodo Group Limited

Website: www.opodogroup.com

Email: info@opodogroup.com